If you are overly suspicious about your privacy online, you may get pissed to know that Facebook will now track and deliver targeted Ads on third party apps and websites for everyone, even if you do not have Facebook accounts.
Until now, Facebook only shows ads to its users, but now the social networking giant says it needs extra data to make its ads better.
aFcebook announced on Thursday that the company is increasing its Audience Network, allowing publishers and developers alike to reach more people through Facebook advertising.
To deliver interest-based Ads to its users as well as non-users alike, Facebook will now use cookies via third-party websites offering Facebook plug-ins (e.g. ‘Like’ button).
"We've designed these updates so that we continue to comply with EU law. In particular, we reflected feedback from people who use Facebook, including a variety of privacy experts across Europe, about improving our cookies policy and obtaining informed consent from people," Facebook’s deputy chief privacy officer Stephen Deadman said.
The technique is very much similar to those utilized by Google AdWords and other online ad platforms, which will help Facebook to become an advertising giant beyond its social network.
Facebook says it does not sell its user's personal data to make money from advertisers. However, the company itself use that data to make money from its own ad network. It made over $5 Billion in revenue in its most recent quarter alone.
How to opt-out? If you do not want Facebook to track you and collect your data to deliver you targeted ads, there is a way to opt out: Visit your Facebook settings or tap the AdChoices icon next to an Audience Network ad.
Share your view.. EmoticonEmoticon